Rebeli รฎn Bucฤtฤrie
Rebels
in the Kitchen
The rebellion? Combine. Change. Taste. Taste again. Nothing is forbidden. Everything is permitted. Because we have to like it.
Client
Carrefour
Client
Carrefour
Agency
Publicis Groupe
Agency
Publicis Groupe
Type
COMMUNICATION PLATFORM
Type
COMMUNICATION PLATFORM
Typically, 22 recipes are well-known by Romanians
Typically, 22 recipes are well-known by Romanians
Typically, 22 recipes are well-known by Romanians
94% of Romanians cook at home โ 97% cook at least 2-3 times A week โ 76% cook Soup โ 70% cook Steak or Grilled Meat โ 38% cook Traditional Recipes
94% of Romanians cook at home โ 97% cook at least 2-3 times A week โ 76% cook Soup โ 70% cook Steak or Grilled Meat โ 38% cook Traditional Recipes
we may start with the same recipes
But we make them our own.
From person to person, from family to family, from region to region. We donโt follow the rules in the kitchen. We start with them, but over time, we create our own.
we may start with the same recipesโฆ
But we make them our own.
From person to person, from family to family, from region to region. We donโt follow the rules in the kitchen. We start with them, but over time, we create our own.
So weโve built our communication platform around celebrating the openness of Romanian kitchens, where anything goes, as long as the taste is just right.
So weโve built our communication platform around celebrating the openness of Romanian kitchens, where anything goes, as long as the taste is just right.
So weโve built our communication platform around celebrating the openness of Romanian kitchens, where anything goes, as long as the taste is just right.
we may start with the same recipes
But we make them our own.
From person to person, from family to family, from region to region. We donโt follow the rules in the kitchen. We start with them, but over time, we create our own.
we may start with the same recipes
But we make them our own.
From person to person, from family to family, from region to region. We donโt follow the rules in the kitchen. We start with them, but over time, we create our own.
Approach
โฆ
The campaignโs visuals and key messages focus on real people and their playful, bold kitchen innovations. Each key visual features a twist on a traditional recipe, paired with quirky, memorable quotes that embody the creative freedom of Romanian cooking. By spotlighting regional diversity and personal touches, the platform invites everyone to embrace their inner kitchen rebel and explore the endless possibilities of culinary tradition.
Approach
โฆ
The campaignโs visuals and key messages focus on real people and their playful, bold kitchen innovations. Each key visual features a twist on a traditional recipe, paired with quirky, memorable quotes that embody the creative freedom of Romanian cooking.
By spotlighting regional diversity and personal touches, the platform invites everyone to embrace their inner kitchen rebel and explore the endless possibilities of culinary tradition.
Approach
โฆ
The campaignโs visuals and key messages focus on real people and their playful, bold kitchen innovations. Each key visual features a twist on a traditional recipe, paired with quirky, memorable quotes that embody the creative freedom of Romanian cooking. By spotlighting regional diversity and personal touches, the platform invites everyone to embrace their inner kitchen rebel and explore the endless possibilities of culinary tradition.
โLemon is also a kind of borschtโ - Mirela from Tรขrgu Mureศ
Weโre supporting the Romanian cuisine with all the rebels in it
โLemon is also a kind of borschtโ
Mirela from Tรขrgu Mureศ.
Weโre supporting the Romanian cuisine with all the rebels in it.
โLemon is also a kind of borscht.โ - Mirela from Tรขrgu Mureศ.
Weโre supporting the Romanian cuisine with all the rebels in it
โLemon is also a kind of borscht.โ - Mirela from Tรขrgu Mureศ.
Weโre supporting the Romanian cuisine with all the rebels in it.
โBeans are thirsty for some mussels. That's why I match them upโ โ Doru from Constanศa
Weโre supporting the Romanian cuisine with all the rebels in it
โBeans are thirsty for some mussels. That's why I match them upโ โ Doru from Constanศa.
Weโre supporting the Romanian cuisine with all the rebels in it.
โNot a fan o meatballs. But fishballs, that's another storyโ โ Stฤnel from Tulcea
Weโre supporting the Romanian cuisine with all the rebels in it
โNot a fan o meatballs. But fishballs, that's another storyโ โ Stฤnel from Tulcea.
Weโre supporting the Romanian cuisine with all the rebels in it.
Awards
Other Works
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