Crocanți la exterior, moi la interior
Crispy on the outside, soft on the inside
Some of the best things in life are built on contrasts.
Client
Cartofisserie
Client
Cartofisserie
Client
Cartofisserie
Agency
Sector 7 HUB
Agency
Sector 7 HUB
Agency
Sector 7 HUB
Type
Image Campaign
Type
Image Campaign
Type
Image Campaign
Labels Are for Jars, Not People
Labels Are for Jars, Not People
Labels Are for Jars, Not People
Strong or soft? Bold or gentle?
Why pick a lane when you can take the whole road?
Strong or soft? Bold or gentle? Why pick a lane when you can take the whole road?
Strong or soft? Bold or gentle? Why pick a lane when you can take the whole road?
People are walking paradoxes - breaking rules but loving routine, binge-watching thrillers but crying at commercials. We’re not made to fit into boxes (unless that box is full of fries).
Opposites Don’t Just Attract, They Belong Together
Strength isn’t the absence of softness. Toughness doesn’t cancel out tenderness. In fact, the most memorable things in life happen when the two coexist. A sharp edge with a warm core. A contrast that just feels right.
Cartofisserie fries embrace that same duality
A golden, crispy shell gives way to a soft, fluffy center. It’s the kind of contrast you don’t expect but instantly love. This campaign brings that feeling to life, celebrating the beauty of unexpected pairings in a way that’s bold, playful, and undeniably satisfying.
Opposites Don’t Just Attract, They Belong Together
Strength isn’t the absence of softness. Toughness doesn’t cancel out tenderness. In fact, the most memorable things in life happen when the two coexist. A sharp edge with a warm core. A contrast that just feels right.
Opposites Don’t Just Attract - They Belong Together
Strength isn’t the absence of softness. Toughness doesn’t cancel out tenderness. In fact, the most memorable things in life happen when the two coexist. A sharp edge with a warm core. A contrast that just feels right.
Cartofisserie fries embrace that same duality
A golden, crispy shell gives way to a soft, fluffy center. It’s the kind of contrast you don’t expect but instantly love. This campaign brings that feeling to life, celebrating the beauty of unexpected pairings in a way that’s bold, playful, and undeniably satisfying.
Opposites Don’t Just Attract - They Belong Together
Strength isn’t the absence of softness. Toughness doesn’t cancel out tenderness. In fact, the most memorable things in life happen when the two coexist. A sharp edge with a warm core. A contrast that just feels right.
Cartofisserie fries embrace that same duality
A golden, crispy shell gives way to a soft, fluffy center. It’s the kind of contrast you don’t expect but instantly love. This campaign brings that feeling to life, celebrating the beauty of unexpected pairings in a way that’s bold, playful, and undeniably satisfying.
Approach
✦
The campaign’s visuals and key messages focus on real people and their playful, bold kitchen innovations. Each key visual features a twist on a traditional recipe, paired with quirky, memorable quotes that embody the creative freedom of Romanian cooking. By spotlighting regional diversity and personal touches, the platform invites everyone to embrace their inner kitchen rebel and explore the endless possibilities of culinary tradition.
Approach
The campaign’s visuals and key messages focus on real people and their playful, bold kitchen innovations. Each key visual features a twist on a traditional recipe, paired with quirky, memorable quotes that embody the creative freedom of Romanian cooking. By spotlighting regional diversity and personal touches, the platform invites everyone to embrace their inner kitchen rebel and explore the endless possibilities of culinary tradition.
Like a vampire who donates blood.
Crispy on the outside, soft on the inside.
Like a tattoo artist who draws cute cats.
Crispy on the outside, soft on the inside.
Like a bodybuilder knitting baby clothes.
Crispy on the outside, soft on the inside.
like a motorcyclist on the electric scooter.
Crispy on the outside, soft on the inside.
Awards
Creative Wins
Creative Wins
Creative Wins
Creative Wins
Other Works
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