pe limba românilor
On
romanians' mother tongue
On romanians' mother tongue
Romanian food-inspired idioms can either make you hungry or make you laugh.
However, as global culture takes over, these quirky expressions risk fading away.
Romanian food-inspired idioms can either make you hungry or make you laugh.
However, as global culture takes over, these quirky expressions risk fading away.
Romanian food-inspired idioms can either make you hungry or make you laugh.
However, as global culture takes over, these quirky expressions risk fading away.
Client
Kaufland
Client
Kaufland
Client
Kaufland
Agency
V8 Interactive
Agency
V8 Interactive
Agency
V8 Interactive
Type
COMMUNICATION PLATFORM
Type
COMMUNICATION PLATFORM
Type
COMMUNICATION PLATFORM
Crafted Locally, Supported Proudly
This is why Kaufland is dedicated to supporting local artisans through “Vreau din România,” a fully Romanian brand developed in partnership with them, highlighting Romania’s rich tradition and craftsmanship.
From Local to - Global
From Local to - Global
Because of globalization, the new generation of Romanians is more interested in food products from abroad, leaving local products created by hard-working artisans outside their grocery shopping cart.
Because of globalization, the new generation of Romanians is more interested in food products from abroad, leaving local products created by hard-working artisans outside their grocery shopping cart.
Crafted Locally, Supported Proudly
This is why Kaufland is dedicated to supporting local artisans through “Vreau din România,” a fully Romanian brand developed in partnership with them, highlighting Romania’s rich tradition and craftsmanship.
From Local to - Global
Because of globalization, the new generation of Romanians is more interested in food products from abroad, leaving local products created by hard-working artisans outside their grocery shopping cart.
So we tapped into the charm of Romanian food based idioms
an everyday cultural gem that every Romanian unknowingly carries, using it to reconnect a generation with the traditions they’ve lost touch with, infusing humor and heritage back into their daily routine.
Crafted Locally, Supported Proudly
This is why Kaufland is dedicated to supporting local artisans through “Vreau din România,” a fully Romanian brand developed in partnership with them, highlighting Romania’s rich tradition and craftsmanship.
So we tapped into the charm of Romanian food-based idioms
an everyday cultural gem that every Romanian unknowingly carries, using it to reconnect a generation with the traditions they’ve lost touch with, infusing humor and heritage back into their daily routine.
So we tapped into the charm of Romanian food-based idioms
an everyday cultural gem that every Romanian unknowingly carries, using it to reconnect a generation with the traditions they’ve lost touch with, infusing humor and heritage back into their daily routine.
So we tapped into the charm of Romanian food-based idioms
an everyday cultural gem that every Romanian unknowingly carries, using it to reconnect a generation with the traditions they’ve lost touch with, infusing humor and heritage back into their daily routine.
& that's
not all
With the help of thousands of users, we created the first crowdsourced visual dictionary, celebrating the humor and unpredictability of Romanian folk wisdom. We even had a dedicated section in the romanian online dictionary.
& that's
not all
With the help of thousands of users, we created the first crowdsourced visual dictionary, celebrating the humor and unpredictability of Romanian folk wisdom. We even had a dedicated section in the romanian online dictionary.
& that's not all
With the help of thousands of users, we created the first crowdsourced visual dictionary, celebrating the humor and unpredictability of Romanian folk wisdom. We even had a dedicated section in the romanian online dictionary.
In order to preserve these Romanian expressions, we launched the first visual dictionary for all tastes and generations, bringing together native culinary products with Romanian food-related sayings.
& that's
not all
With the help of thousands of users, we created the first crowdsourced visual dictionary, celebrating the humor and unpredictability of Romanian folk wisdom. We even had a dedicated section in the romanian online dictionary.
Awards
Creative Wins
Creative Wins
Creative Wins
Creative Wins
2022
Webstock
Gold
Best Web Series
2022
Webstock
Gold
Best Web Series
2022
Webstock
Gold
Best Web Series
2022
Webstock
Gold
Best Web Series
2022
Internetics
Silver
Digital Strategies // Online Branded Content
2022
Internetics
Silver
Digital Strategies // Online Branded Content
2022
Internetics
Silver
Digital Strategies // Online Branded Content
2022
Internetics
Silver
Digital Strategies // Online Branded Content
2022
Internetics
Silver
Digital Campaigns // Retail
2022
Internetics
Silver
Digital Campaigns // Retail
2022
Internetics
Silver
Digital Campaigns // Retail
2022
Internetics
Silver
Digital Campaigns // Retail
2022
Romanian PR Award
Silver
Digital PR
2022
Romanian PR Award
Silver
Digital PR
2022
Romanian PR Award
Silver
Digital PR
2022
Romanian PR Award
Silver
Digital PR
2022
Romanian PR Award
Gold
Social Media
2022
Romanian PR Award
Gold
Social Media
2022
Romanian PR Award
Gold
Social Media
2022
Romanian PR Award
Gold
Social Media
2022
IAB MIXX AWARDS
Gold
Video Advertising Campaign
2022
IAB MIXX AWARDS
Gold
Video Advertising Campaign
2022
IAB MIXX AWARDS
Gold
Video Advertising Campaign
2022
IAB MIXX AWARDS
Gold
Video Advertising Campaign
2023
MIXX AWARDS Europe
Bronze
Social Media
2023
MIXX AWARDS Europe
Bronze
Social Media
2023
MIXX AWARDS Europe
Bronze
Social Media
2023
MIXX AWARDS Europe
Bronze
Social Media
2023
Golden Drum
Shortlist
Content
2023
Golden Drum
Shortlist
Content
2023
Golden Drum
Shortlist
Content
2023
Golden Drum
Shortlist
Content
Other Works
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