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Fried
in the Kitchen
The cooking show where its guests are more fried than the food.
Client
Lidl
Client
Lidl
Client
Lidl
Agency
Kubis Interactive
Agency
Kubis Interactive
Agency
Kubis Interactive
Type
Youtube Series
Type
Youtube Series
Type
Youtube Series
the challenge
YouTube had become oversaturated with cooking videos & shows.
Every brand out there had already served up every recipe possible. So how could we promote Lidl’s permanent product ranges in the freshest and most entertaining way possible?
YouTube had become oversaturated with cooking videos & shows.
Every brand out there had already served up every recipe possible. So how could we promote Lidl’s permanent product ranges in the freshest and most entertaining way possible?
the idea
We created a cooking show where it’s less about the cooking and more about the show.
The recipe? Romania’s most famous chef, spiced up with celebrity guests and a dash of internet challenges — all stirred together with Lidl products. The result? A flavorful blend of chaos and surprises that lets our guests serve up their true selves.
the endgame
we turn up the heat until our guests dish out their real selves.
After throwing our guests into the most unexpected and uncomfortable situations, we wrap it up with an exclusive interview where they get real and show their emotional side.
the endgame
we turn up the heat until our guests dish out their real selves.
After throwing our guests into the most unexpected and uncomfortable situations, we wrap it up with an exclusive interview where they get real and show their emotional side.
the endgame
we turn up the heat until our guests dish out their real selves.
After throwing our guests into the most unexpected and uncomfortable situations, we wrap it up with an exclusive interview where they get real and show their emotional side.
the idea
We created a cooking show where it’s less about the cooking and more about the show.
The recipe? Romania’s most famous chef, spiced up with celebrity guests and a dash of internet challenges — all stirred together with Lidl products. The result? A flavorful blend of chaos and surprises that lets our guests serve up their true selves.
the idea
We created a cooking show where it’s less about the cooking and more about the show.
The recipe? Romania’s most famous chef, spiced up with celebrity guests and a dash of internet challenges — all stirred together with Lidl products. The result? A flavorful blend of chaos and surprises that lets our guests serve up their true selves.
Each episode wraps up with an unexpected artistic twist that catches everyone off guard. From a trapper reimagining a cheesy '70s pop ballad to an opera version of a pop hit. See for yourself in the videos above.
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