Crocanți la exterior, moi la interior
Crispy on the outside, soft on the inside
Just like Cartofisserie fries, some of the best things in life are built on contrasts.
People are walking paradoxes - breaking rules but loving routine, binge-watching thrillers but crying at commercials. We’re not made to fit into boxes (unless that box is full of fries).
Approach
✦
The campaign’s visuals and key messages focus on real people and their playful, bold kitchen innovations. Each key visual features a twist on a traditional recipe, paired with quirky, memorable quotes that embody the creative freedom of Romanian cooking. By spotlighting regional diversity and personal touches, the platform invites everyone to embrace their inner kitchen rebel and explore the endless possibilities of culinary tradition.
Like a vampire who donates blood.
Crispy on the outside, soft on the inside.
Like a tattoo artist who draws cute cats.
Crispy on the outside, soft on the inside.
Like a bodybuilder knitting baby clothes.
Crispy on the outside, soft on the inside.
like a motorcyclist on the electric scooter.
Crispy on the outside, soft on the inside.
Awards
Other Works
